Ultimate Pet Nutrition expands into Pet Supplies Plus stores 06.12.2025 By Sofia Muller This marks the retail launch of the brand’s flagship product, Nutra Complete.Read More
Vital Pet Life expands product line 06.10.2025 By Sofia Muller The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. Read More
SoluPet to introduce cognitive function supplement for senior dogs 06.03.2025 By Sofia Muller The product will make its commercial debut later this year.Read More
NASC adds compliance specialist to team 05.30.2025 By Nicole Kerwin Gisele Atkinson will leverage her experience in the human dietary supplement industry to support the association and its members.Read More
Woof launches Dental Mix 05.28.2025 By Sofia Muller The product is designed to be used with the brand’s award-winning Pupsicle toy.Read More
Grizzly launches lifestage supplement for senior pets 05.22.2025 By Sofia Muller The new liquid supplement is specifically tailored to meet the needs of older pets. Read More
Purina introduces Skin Care supplement 05.15.2025 By Nicole Kerwin Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. Read More
Other Half Pet launches oral health postbiotic 05.14.2025 By Sofia Muller The new powder supplement targets bad breath, plaque and oral biofilms. Read More
Pet Honesty launches Science and Health Advisory Council 05.09.2025 By Sofia Muller The council is a group of independent experts and internal leaders aiming to guide the brand’s science-based approach to research and innovation. Read More
Zesty Paws seeks out chief taste officer 05.07.2025 By Nicole Kerwin The selected dog or cat will serve as brand ambassador.Read More