This marks the retail launch of the brand’s flagship product, Nutra Complete.

The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

The product will make its commercial debut later this year.

Gisele Atkinson will leverage her experience in the human dietary supplement industry to support the association and its members.

The product is designed to be used with the brand’s award-winning Pupsicle toy.

Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. 

The new powder supplement targets bad breath, plaque and oral biofilms. 

The council is a group of independent experts and internal leaders aiming to guide the brand’s science-based approach to research and innovation. 

The selected dog or cat will serve as brand ambassador.