SAN FRANCISCO — Antelope, an omnichannel provider of all-natural pet products, has introduced its new website, AntelopePets.com. The site creates a one-stop-shop for pet owners looking for products by Bocce’s Bakery, Diggin’ Your Dog, Super Snouts and Ark Naturals, according to Antelope.
“We are delighted to unveil AntelopePets.com and bring our family of natural, and high-quality pet care brands to pet parents across the country,” said Wendy Wen, founder and chief executive officer at Antelope. “Our mission is to provide pet owners with the highest-quality products made with limited, healthy ingredients. With our new website, we aim to make it easier than ever for pet parents to find and purchase these products, bringing comprehensive and dependable pet care to all pet parents and their pets.”
The launch of its new website represents “a significant milestone in the realization of Antelope’s vision,” the company stated. As a comprehensive marketplace for its four pet care brands, Antelope hopes to provide a seamless, curated and convenient experience for pet owners seeking products online that target pet wellbeing and specific need states.
Antelope was established in November 2021 by private equity firm Alpine Investors, which invested between $100 million and $150 million into the platform’s strategy and growth. Antelope’s first acquisition was Bocce’s Bakery, followed by Diggin’ Your Dog and Super Snouts in April 2022, and Ark Naturals in September 2022.
“We chose to partner with Antelope because it was clear that they would take care of our team and the quality of our products,” said Christy Love, founder of Diggin’ Your Dog and Super Snouts. “It’s been a year since the acquisition, and they have proven to be progressively people-first, and are aligned with quality, innovation and results that are at the core of the Diggin’ Your Dog and Super Snouts brands.
“I am proud to continue to work in step with the Antelope team as chief visionary officer, where I am involved with current and future product standards and formulations,” she added. “The Antelope team is a breath of fresh air for the pet industry.”
Antelope is focused on identifying, acquiring and growing high-quality, natural pet consumables brands, according to the company. It will continue seeking opportunities to expand its portfolio through this “buy-and-build” strategy.
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