SAN FRANCISCO — On June 7, Antelope, a pet wellness platform owned by Alpine Investors, announced its acquisition of pet CBD supplement and treat company Diggin’ Your Dog and Super Snouts. Diggin’ Your Dog and Super Snouts will continue to operate under its own name and Christy Love will continue as the company’s chief executive officer.
According to Brightfield Group, a cannabis market research firm, the pet CBD product market is expected to reach $1.1 billion by the end of 2026.
“At Antelope, we are on a mission to revolutionize the pet industry by elevating the standards of pet care by buying, building and growing high-quality, natural pet brands,” said Wendy Wen, founder and chief executive officer of Antelope. “Our latest partnership with Diggin’ Your Dog and Super Snouts further supports our goal of becoming a one-stop shop full of the best-in-class products and services for pet owners.
“Diggin’ Your Dog and Super Snouts’ passion for innovation, results and the development of trusted, safe pet products completely aligns with our philosophy and values,” Wen added. “We are thrilled to be partnering with Christy, Dawn, Leslie and the entire Diggin’ Your Dog and Super Snout’s team, and we look forward to continuing to build on the company’s success as the leading pet CBD supplier.”
Diggin Your Dog and Super Snouts was founded in 2011 by Christy Love and her partner Dawn Love. Since its founding, the company has rapidly established itself as a leader in the CBD pet product and supplement space offering pet CBD supplements and treats. Currently, Diggin’ Your Dog and Super Snouts has five product lines: Diggin’ Your Dog FiRM UP!, Super Snouts, Stash Treat Co. and Super Snouts Hemp Co. The company’s products are free from chemicals, sourced in the United States and certified by the National Animal Supplement Council (NASC).
“Since starting Diggin’ Your Dog and Super Snouts as a grassroots effort 12 years ago, our mission has always been to create smart and honest products that honor the human-animal bond,” Christy Love said. “With the help of the entire Diggin’ Your Dog and Super Snouts team, we have built a successful company with passion, integrity, innovation and a deep understanding of the needs of pet parents in search of result-driven products.
“When we met the extraordinary team at Antelope, we knew we had met the right partner at the right time to help us continue building on our vision,” Christy Love added. “We are excited to learn from each other and work side by side with Antelope to continue to create the most innovative products in the pet industry. We are also intensely grateful to our loyal customers who believe in our mission and have continued to support our brands over the years.”
According to Antelope and Alpine, the acquisition of Diggin’ Your Dog and Super Snouts will provide the CBD pet product company access to growth opportunities, product innovation and market expansion. As a partner of the company, Antelope will aid Diggin’ Your Dog and Super Snouts with omni-channel marketing, new employees and a scalable infrastructure.
"As the founders of Diggin' Your Dog and Super Snouts pet health products, we want to extend our humble gratitude to everyone who has supported and continues to support the brand's mission,” said Christy and Dawn Love. “With this support, The Run Around Rescue Ranch and Sanctuary was able to come to life, our animal rescue and sanctuary that provides care to animals in the most hands-on way possible.”
Birds Eye Advisors acted as the financial advisor for Antelope and the acquisition.
Since its founding in August 2021, Antelope has acquired two pet product companies, including Bocce’s Bakery and Doggo, a pet insurance provider. Diggin’ Your Dog and Super Snouts is Antelope’s first acquisition of a pet CBD company.
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