AUSTIN, TEXAS — Pet health supplement brand Pet Honesty® has ramped up its omnichannel retail strategy, expanding its retail footprint to now include Tractor Supply Company and Pet Supplies Plus, as well as 875 other independent pet stores. With the expansion, the brand’s products can now be found in-store and online at more than 5,000 retail locations throughout the United States.
According to Pet Honesty, the omnichannel retail expansion reinforces its mission to help pets and pet parents experience more joyful moments together. The brand’s pet supplements will also be available at specialty pet retailers PetSense by Tractor Supply and Pet Suites, providing pet parents more access to its products. With an already robust presence at Petco and these latest retail expansions, the brand also revealed more retail expansion plans for the future.
As detailed by NielsenIQ’s data presented at Global Pet Expo 2023, omni shoppers of pet food are fueling sales growth, and are only expected to increase in number. According to Sam Smith, associate client director at NielsenIQ, omni shoppers accounted for 41% of all pet food purchasing households in 2022, an increase of 6.2% from 2021. Additionally, these shoppers accounted for 61% of the total US pet food dollar share in 2022. With this in mind, Pet Honesty is determined to meet pet parents where they shop by providing more access to its products in-store and online.
“As the pet supplement market is growing with a greater preference for natural ingredients, Pet Honesty is excited to partner with popular retailers who value our unique, education-focused approach for pet parents who shop the category,” said Dan Horner, vice president of sales, Pet Honesty. “We strive to assist pet parents in making informed decisions about the type of health supplement support best suited for their pet, both in-store and online.”
Pet Honesty’s product lines include dog supplements targeting a wide range of health concerns, from digestive/gut health and mobility to allergies and anxiety. The brand also offers a number of supplements for cats, including its award-winning dual-texture supplements.
Alongside functional health benefits, Pet Honesty’s products also boast an innovative packaging design with a color-coded labeling system, enabling consumers to easily identify the specific benefits of products. In retail stores, the brand offers in-store displays, supplying consumers with information on its products and their key active ingredients to help pet parents choose the right supplement for their companions.
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