AUSTIN, TEXAS — Premium pet supplement brand Pet Honesty made its first foray into the brick-and-mortar retail space through an exclusive partnership with Petco Health and Wellness Company. The company’s supplements will be available at more than 1,500 Petco locations throughout the United States, as well as via the retailer’s e-commerce platform.

With consumer interest in pet supplements growing, Pet Honesty is determined to remain a leader in the supplement space, specifically those formulated with natural and premium active ingredients.

According to data by Packaged Facts, consumers that take supplements themselves are more likely to purchase supplements for their pets, and currently 80% of Americans use dietary supplements. The move into brick-and-mortar expands Pet Honesty’s availability to these consumers.

Source: Pet Honesty

“Over the last four years, Pet Honesty has built a loyal and growing online following of health-conscious pet parents who seek products made with natural ingredients,” said Richard Greenberg, chief executive officer of Pet Honesty. “We are on a mission to help pet parents elevate pet vitality for more joyful moments together and are thrilled to advance this cause by providing our most popular pet supplements at trusted Petco stores nationwide.”

Pet Honesty’s exclusive partnership with the pet retail giant will include point-of-purchase displays that will provide customers with an educational shopping experience, similar to the experience they have when purchasing supplements for themselves.

Currently, the company’s supplements include its Multivitamin 10-in-1, which supports overall health in adult dogs, as well as a full range of supplements that target joint, immune, digestive and skin health for both cats and dogs. Pet Honesty’s supplements carry the National Animal Supplement Council’s (NASC) Quality Seal to ensure safety and efficacy.

Read more about pet retail trends.