The council is a group of independent experts and internal leaders aiming to guide the brand’s science-based approach to research and innovation. 

The supplement is designed specifically for cats, providing a way to combat plaque and tartar, support gum health and fight bad breath without brushing. 

The new dual-textured supplement takes a multi-pronged approach to support urinary health.

The pet supplement producer’s Multivitamin line has been named the Official Multivitamin Supplement for 2025.

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

This retail expansion increases the brand’s total retail presence to more than 9,000 stores.

Fresh Breath Dental Powder is formulated with natural herbs and a postbiotic to enhance oral health in dogs. 

Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.

Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

New products address gut, immune system, and skin and coat health.