New products address gut, immune system, and skin and coat health.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.

Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.

The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.

The brand’s pet supplements are now available in-store and online at 5,000 retail locations.

Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.

The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

Steve Chopp will leverage his experience in the health and nutrition industries in his new role.