OVERLAND PARK, KAN. — ZIWI USA announced the addition of new personnel to its marketing department. Karlyn Kubin has been appointed to branding and marketing specialist to support the company’s continued growth in North America.

Kubin has experience in digital marketing, social media strategy, content planning, public relations and brand management. At ZIWI, Kubin will serve as the company’s branding steward to ensure ZIWI’s brand guidelines are followed. She will also help organize the company’s marketing workflow and assist in the development of new marketing initiatives.

Kubin’s appointment follows several personnel announcements for ZIWI USA, expanding several areas of its business, including customer service and digital marketing.

Read more about personnel changes throughout the industry.