INABA leverages consumer-created content in new commercial 10.30.2023 By Nicole Kerwin The commercial debuted in Times Square, highlighting the company’s Churu cat treat line.Read More
Nulo partners with Simone Biles for new ad campaign 10.24.2023 By Nicole Kerwin “Fuel Incredible” highlights the brand’s mission to offer pets premium nutrition.Read More
Insect-based dog food brand selected for Sky Zero Footprint Fund 08.29.2023 By Nicole Kerwin Grub Club will receive funding to ramp up its advertising for its insect-based pet food.Read More
Research details traditional advertising fuels most pet product, brand discovery 08.07.2023 By Nicole Kerwin Print, radio and television advertising channels are more used by US pet parents compared to social media channels.Read More
FWV Fetching attributes growth to expanding industry 03.21.2023 By Nicole Kerwin The pet and animal health marketing agency recently celebrated its 20th anniversary.Read More
NUTRO focuses on next generation of pet parents with new identity, ad campaign 01.31.2023 By Nicole Kerwin The campaign seeks to highlight the brand’s commitment to using high-quality ingredients from trusted sources.Read More
Nutrish details new campaign to support pets in need 01.17.2023 By Nicole Kerwin The new “Feed Yours. Help More.” campaign includes audio, commerce, social, streaming and TV ads.Read More
Nulo to accelerate growth with marketing appointment 11.09.2022 By Nicole Kerwin The company has appointed Molly Mulcahy to senior vice president of marketing.Read More
ZIWI adds new personnel to support sales, marketing teams 10.31.2022 By Nicole Kerwin Nick Kirkman has been appointed to national sales and distribution manager and Ashtyn Sneller has been appointed to marketing specialist of social media.Read More
Nutramax, Zesty Paws exchange lawsuits 10.28.2022 By Nicole Kerwin The companies claim false and misleading advertising.Read More