OVERLAND PARK, KAN. — ZIWI appointed three new employees to its North American office on March 15. The appointments will support the air-dried pet food brand’s marketing, sales and administrative operations.
Alexander Lessard has been appointed to Canadian national sales manager at ZIWI. He has 14 years of experience in the pet industry, serving in merchandise, sales and account management positions. According to ZIWI, Lessard has played a key role in helping large Canadian brands expand. He will be based out of Montreal and will help ZIWI increase its sales, brand awareness and overall presence within the Canadian pet food market.
Annie Rutherford has joined ZIWI as graphic designer, responsible for elevating its brand identity. She will leverage her years of experience in working for luxury brands, to help ZIWI refine its assets to match its new packaging and update its web imagery, publications advertising and point of sales materials.
Shellie Howeser has joined ZIWI as administrator and invoice processor. Howeser will work with the brand’s sales team to streamline communications and payments, both internally and externally. She will assist in processing bill backs and account credits, track incentive programs, and serve as the person of contact for maintaining the brand’s tradeshow materials.
Read more about personnel changes throughout the industry.