AUSTIN, TEXAS — On Feb. 2, PetHonesty announced Eric Dahmer as its new chief marketing officer. Dahmer brings more than 20 years of experience in brand building, consulting and general management from large food brands.

Prior to PetHonesty, he served as vice president and head of marketing for Nature’s Way USA. He has also worked for The Kraft Heinz Company, directing brands like Oscar Meyer Hot Dogs, Ore-Ida Potatoes and Heinz Ketchup. Dahmer also managed marketing for Johnson & Johnson brands after consulting for Accenture earlier in his career.

Eric Dahmer, chief marketing officer at PetHonesty. (Source: PetHonesty)“We are making great strides in building out PetHonesty’s executive ranks and we are pleased to welcome Eric to our team,” said Ben Arneberg, founder of PetHonesty. “He brings a unique background in both consumer brands and supplements, as well as a passionate attitude, and we expect to benefit from his expertise as we promote new products and hone our business strategy and marketing plans.”

Dahmer holds a bachelor’s degree from Duke University and a master’s degree from the University of Virginia.

“PetHonesty is on an inspiring journey to promote pet health and add more joyful years for pet parents to share with their beloved companions,” Dahmer said. “The company has a clear path to serve as a leader on several fronts in a burgeoning industry, and I am excited to be part of its growth and continuing success.”

This executive appointment follows that of PetHonesty’s new chief executive officer.

Read more about personnel changes throughout the industry.