AUSTIN, TEXAS — PetHonesty, an e-commerce retailer of pet health products, announced Jan. 13 that Richard P. Greenberg would succeed Ben Arneberg as chief executive officer, effective Feb. 14. Arneberg will continue with PetHonesty as director on the company’s board.

"Rich is an inspirational leader with a track record of achieving breakthrough results and driving organizational capability," said Jeffrey Ansell, chairman of PetHonesty and senior advisor at Vestar. "I've seen the impact of Rich's leadership first-hand, and I'm confident his principle-based and inclusive leadership approach will enable the company to achieve its next phase of exciting growth. I'd also like to thank Ben Arneberg for his tireless efforts launching and building PetHonesty into a high-growth, high-potential business.  We look forward to his continued contributions as a board member."

Founded in 2018, PetHonesty recently became a portfolio company of Vestar in July 2021.

"Bringing Vestar on was a significant step in fueling PetHonesty's growth trajectory, and the addition of Rich will further accelerate the company's strategic expansion plans," Arneberg said. "I'm proud of the innovative company we've built to address the needs of pets and pet parents, and am energized by the tremendous talent and resources we have been able to attract to help the company unlock its enormous potential."

With more than 20 years of experience in consumer products, Greenberg most recently served as chief executive officer of Sovos Brands, which includes Rao’s Homemade, Noosa Yoghurt, Birch Benders and Michael Angelo’s. Prior to Sovos, he served as general manager and chief customer officer at Sun Products Corporation. Currently, Greenberg serves on the board of Vestar Roland Foods.

"I'm honored to join PetHonesty and serve as its next chief executive officer as we build upon the company's strong foundation at a time when the pet products industry is experiencing record growth and strong tailwinds," Greenberg said. "With the company's leadership team, I look forward to partnering with Vestar and leveraging their industry relationships and resources as we drive the PetHonesty brand, launch meaningful innovation, and delight pets and pet parents with products that make a difference to pet health and well-being."

In late 2021, PetHonesty appointed two pet industry veterans to its leadership team: former Blue Buffalo leader Greg Reinhart, Ph.D., as vice president of research and development, and former Freshpet founder Daniel B. Horner as vice president of sales. 

Read more about personnel changes throughout the industry.