O’FALLON, MO. — Collings Nutrition Solutions, a product development and innovation consulting firm serving the pet nutrition industry, has reintroduced itself as Pet Solutions Group. The rebrand includes a new name, logo and expanded services.
According to the company, the central theme of Pet Solutions Group is “the desire to better communicate services and scope that extend far beyond nutritional sciences.”
Collings Nutritional Solutions was founded in 2005 by Dr. George Collings, a board-certified nutritionist for humans and pets and board-certified food scientist. Collings’ 42-year career has been built on launching businesses and products.
“My hope was to build business through new innovation combining nutrition and health, unique processing and strong business planning,” he said. “The company’s continued growth follows a long-term vision of mine to bring a steady flow of solutions to every phase of the pet business.”
Now Pet Solutions Group, the company will help manufacturers register products for the US market, assist with international exports, commercialization, retail sales, ingredient development and sales, consumer relationships, and processing.
The company cited “numerous requests” from pet businesses to expand its services from product development to market execution and everything in between.
To accommodate these changes, Pet Solutions Group has welcomed several new experts to its team. These team members will support nutrition and health initiatives, food science, quality, processing, regulatory, business planning, project management, retail sales, brand marketing and communication activities.
Read more about Collings Nutrition Solutions in our article on pet food consulting firms.