LINCOLN, NEB. — Nature’s Logic on Dec. 22 became the first pet food company to join the American Sustainable Business Council (ASBC).

"Nature's Logic is a stellar addition to the 250,000 responsible businesses represented by the American Sustainable Business Council," said Jeffrey Hollender, chief executive officer and board chair of ASBC. "With its Clean Food, Clean Energy program and sustainable packaging, Nature's Logic is perfectly aligned with ASBC's policy focus and exemplary of how American business innovation can help to build a vibrant, broadly prosperous, sustainable economy."

The natural pet food business has been ranked as a Top 20 Sustainable Brand by Pet Sustainability Coalition. Additionally, it was named to Inc. magazine’s list of 5,000 fastest-growing privately held companies in the United States this year, ranked at No. 251 with 94% growth over the last three years.

"As a proud member of the American Sustainable Business Council, Nature's Logic can now more broadly fulfill our role in advancing our mission – to apply the logic of nature to everything we touch," said David Yaskulka, cheif executive officer of Nature's Logic.

Nature’s Logic has implemented several sustainable initiatives in its packaging, operations and formulations, including its Clean Food, Clean Energy program that purchases one kilowatt hour of renewable energy for every pound of pet food it sells.

Additionally, the company’s Distinction pet food and treat line are packaged with certified plastic neutral materials. Other packaging materials used by the company include post-consumer recycled materials. The company’s Distinction Grain-Free formulations are certified by the Marine Stewardship Council for sustainable seafood.

Nature’s Logic’s headquarters and manufacturing facilities are powered by 100% renewable electricity. The brand supports other sustainability non-profit organizations and is a “staunch advocate” for local independent retailers. Its highest-quality pet food line, Distinction, is offered exclusively through local independent retailers.

"ASBC and Nature's Logic are aligned to help expand the eco-system of environmental partners, customers, retailers, distributors, and team members that are fueling the movement to a greener, sustainable economy," Yaskulka said.

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