How pet brands can capture retail channel-surfing consumers 04.16.2024 By Allison Gibeson Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.Read More
Formulating for variety to please both pets and their people 01.12.2024 By Allison Gibeson Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.Read More
Pet Honesty builds on dual-texture cat supplement line 10.03.2023 By Jordan Tyler New products address gut, immune system, and skin and coat health.Read More
Function, sustainability steal the show at SUPERZOO 2023 08.25.2023 By Kimberlie Clyma and Jordan Tyler The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.Read More
Pet Honesty enters PetSmart locations 08.07.2023 By Nicole Kerwin The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.Read More
‘A win-win-win:’ Melatonin emerges as calming alternative to hemp 07.11.2023 By Jordan Tyler Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.Read More
Pet Honesty introduces new calming supplement 06.22.2023 By Nicole Kerwin The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.Read More
Pet Honesty accelerates omnichannel strategy 05.19.2023 By Nicole Kerwin The brand’s pet supplements are now available in-store and online at 5,000 retail locations.Read More
Leveraging the benefits of biotics 04.20.2023 By Donna Berry Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.Read More
Pet Honesty launches supplement for puppies 01.09.2023 By Nicole Kerwin The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.Read More