The brand launched its new N&D Dog Treats and VetLife Dog Treats.

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

The supplements are NASC-certified and contain functional ingredients, targeting several areas of dog health.

The company will showcase its Yummy Combs dental treat and launch a “first-to-market” healthy-aging supplement.

The supplement is designed to make dental care simple.

The range of powdered supplements are designed to target specific health needs in dogs.

Functional treats have risen in popularity for their ability to help boost pet health and wellness.

The supplement is designed specifically for cats, providing a way to combat plaque and tartar, support gum health and fight bad breath without brushing. 

The brand’s Dental Support supplement is designed to clean teeth, freshen breath and maintain a healthy oral microbiome. 

According to the company’s latest report, consumers are seeking more functional pet foods, treats and supplements to support pet health and wellness.