SAN FRANCISCO — Petcube, a pet tech company offering interactive pet cameras, GPS trackers and treat dispensers, has expanded into the treat space with the launch of its own Petcube POPS for dogs. The treats represent Petcube’s first non-tech innovation.

POPS are made with a limited list of human-grade ingredients, with a particular focus on delivering vitamins E and C in each formula. According to Petcube, the treats are less than 2 kcal apiece, and each formula is free from additives, preservatives and fillers.

Petcube’s new treats can be used for training or treating, integrating seamlessly with Petcube’s treat dispenser technologies.

“First, we had an idea to design treats that perfectly fit Petcube Bites cameras,” said Anastasia Kukhar, chief executive officer of Petcube. “So, they had a special cubic shape, sturdy consistency, left no crumbs, while packing top-notch nutrients and added vitamins. But we didn’t stop at that. We refined the recipes to produce top-shelf treats of their own, no matter if you use a Petcube device to dispense them. We ‘engineered’ POPS with the same enthusiasm and love as we design our electronics, so pet parents could take better care of their loved ones.”

POPS are currently available in three formulas — Rabbit to support skin and coat care, Duck to support dental health, and Pumpkin as a vegetarian recipe. Petcube will be selling the new treats exclusively through its website,

Read more about new pet food and treat products.