The new launches include two new dog product lines, cat offerings and expanded product lines. 

Jessica Pegula partnered with the brand to promote high-quality nutrition for dogs.

The new line includes three dog food formulas targeting digestive health, weight management, and skin and coat health.

The company will use the funding to expand in the UK and enter new markets.

The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

The new formulas include three for dogs and two for cats, building upon the company’s existing GI line. 

According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

Green Cow Wet Dog Food is made with Green Beef Tripe and now includes nutrientboost™.

Formulas under the expanded Brit Veterinary Diet line are made with functional ingredients targeting specific health issues in cats and dogs.

As pets grow from puppy and kitten to seniors, providing more targeted nutrition can help support their overall wellbeing.