The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

This latest retail partnership represents the pet food brand’s third in just one month.

The premium brand’s products are now available in H-E-B stores. 

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

Sensitive Skin and Stomach is specifically formulated for dogs prone to skin and/or stomach sensitivities. 

The companies have combined and expanded their capabilities to offer private-label manufacturing of premium and functional pet treats, foods and supplements. 

Through Paws-For-A-Cause, Nulo will donate 10% of its sales at participating retail locations to children in the nonprofit’s network.

The distributor added the premium pet food company to its growing portfolio.

The pet specialty retailer celebrated the grand opening of its new store in Orange, Texas.