LITTLETON, COLO. — Pet food manufacturer identity Pet Nutrition announced that Jason Petercheff has been appointed to national sales director. According to the company, the appointment follows three-and-a-half years of rapid growth and the launch of 32 new pet food products.
identity Pet Nutrition specializes in premium, human-grade wet food for dogs and cats. The company is currently working to scale its growth within the pet specialty channel.
Prior to identity Pet Nutrition, Petercheff worked for Vital Essentials for more than nine years, serving as a leader in raw pet nutrition. Petercheff also worked for distributor Pet Food Experts.
“Jason is a well-respected, talented, unique and personable sales professional,” said Jeremy J. Petersen, founder, president and chief executive officer of identity Pet Food. “His accomplishments speak for themselves. He demands accountability and expects results, while ensuring retailers have the tools necessary to succeed. He has an unfounded passion for seeing small businesses thrive.
“We searched far and wide for the right person to fill this position and knew he was the perfect fit two minutes into our initial conversation,” Petersen added. “His day-to-day experience at retail, combined with his growth mindset & business acumen made him the perfect fit for identity Pet Nutrition.”
At identity Pet Nutrition, Petercheff will aid in furthering revenue generation within brick-and-mortar stores throughout the United States. He will also leverage his sales management experience and passion for pet health to help independent pet retailers.
Read more about personnel changes throughout the industry.