Purina introduces Skin Care supplement 05.15.2025 By Nicole Kerwin Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. Read More
Other Half Pet launches oral health postbiotic 05.14.2025 By Sofia Muller The new powder supplement targets bad breath, plaque and oral biofilms. Read More
Pet Honesty launches Science and Health Advisory Council 05.09.2025 By Sofia Muller The council is a group of independent experts and internal leaders aiming to guide the brand’s science-based approach to research and innovation. Read More
Zesty Paws seeks out chief taste officer 05.07.2025 By Nicole Kerwin The selected dog or cat will serve as brand ambassador.Read More
NASC announces board election winners 05.06.2025 By Sofia Muller Sara Phillips of FoodScience and Paul Hays of Vets Plus have been elected. Read More
Native Pet becomes first pet supplement brand available at Whole Foods 05.01.2025 By Sofia Muller The pet supplement brand is now available in 522 Whole Foods locations nationwide.Read More
Grizzly launches liquid gut health supplement 05.01.2025 By Sofia Muller Grizzly Gut Health Supplement is specially formulated to promote normal digestive function, while providing two-in-one gut and immune system support.Read More
Oh Norman! launches gut health supplement 04.23.2025 By Sofia Muller Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.Read More
Oh Norman! launches on Chewy 04.21.2025 By Sofia Muller The pet wellness brand’s product offerings are now available on the e-commerce platform. Read More