With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.

Leveraging supplement trends to inform premium product development.

Baty and her team are doubling down on the role science-led nutrition plays in ending pet obesity and pet homelessness.

Clear opportunities for omnichannel purchasing and function-focused formulations.

The latest data shows targeted nutrition as a continued priority, coupled with sustainability programs, protein considerations and package redesigns supporting clearer communication to consumers.

A glimpse of the 70 new pet food, treat and supplement products launched so far this year.

Good bacteria, superfoods, nutraceuticals, and other means to a solution-based end. 

Yakich, a resident supply chain expert at Alphia, shares how she is mitigating disruptions and imparts advice for young industry members.

A glimpse of the 70 new pet food, treat and supplement products launched so far this year.

Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.