CLECKHEATON, UNITED KINGDOM — Pure Pet Food, a UK-based brand of dog food, has introduced a new renal recipe to its portfolio. According to Andrew Miller, MRCVS, renal diets are designed with low protein, sodium and phosphorus levels for dogs with kidney disease, which impacts hundreds of thousands of dogs across the United Kingdom, according to Pure Pet Food.
“We wanted to provide a range of great tasting, natural recipes that provide all of the essential nutrients to keep kidney disease at bay,” said Mathew Cockroft, co-founder of Pure Pet Food. “To do this was no easy feat, as these recipes require a much more stringent level of nutritional testing. It's a testament to our technical team that we can provide a best in class range that’s loved by vets.”
Pure Pet Food’s new renal dog diets were formulated by the company’s in-house nutritionist, according to the company.
Crockoft and Dan Eha co-founded Pure Pet Food in 2012. The company has since grown to employ more than 50 people and, through its 14,000-square-foot facility in West Yorkshire, has delivered more than 17 million meals to dogs across the country.
"At Pure we put the health and happiness of dogs at the heart of everything we do, and our new renal range really builds on this, allowing us to help even more of the 13 million dogs that currently live in the UK,” Eha added.
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