Jon Copeland is a research strategist at MarketPlace, a strategy and branding firm to food and beverage, pet and animal, and health and wellness businesses. From primary research studies on the behaviors of pet parents to white papers, he delivers valuable insight to MarketPlace’s partners and the pet industry at large.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.
Take an inside look into Hill's Pet Nutrition's Tonganoxie facility.