Jon Copeland is a research strategist at MarketPlace, a strategy and branding firm to food and beverage, pet and animal, and health and wellness businesses. From primary research studies on the behaviors of pet parents to white papers, he delivers valuable insight to MarketPlace’s partners and the pet industry at large.
Many on the list tout functional formulations to address key need states among dogs and cats.
Supporting mobility, anxiety relief, gut health, skin and coat health, and other in-demand need states.