CHICAGO — Hofseth BioCare has partnered with Chuck Latham & Associates (CLA) to support its sales and distribution efforts for Brilliant Salmon Oil across the United States.
"Since Brilliant Salmon Oil’s North American launch in May of 2020, we continue to embrace key account retail partners across the US,” said Bill Lowe, president of Hofseth BioCare North America. “Chuck Latham & Associates offers a dynamic and highly experienced team that will help grow key accounts and embrace our unwavering commitment to quality health supplements. CLA has been launching and growing some of the pet industry’s most successful CPG brands for over 30 years, and this partnership will help ensure our growth in key channels.”
Brilliant Salmon Oil is an emerging fish oil pet supplement offering several functional benefits, including heart and skin and coat health. The single-ingredient product is formulated from Norwegian Atlantic salmon. It is human-grade, all-natural and does not include additives, antibiotics or GMOs.
“Brilliant (Salmon Oil) is truly a ‘farm to pet bowl’ product with unmatched traceability and sustainability differentiating attributes,” said Bob Haege, vice president of business development for CLA. “We look forward to representing this exciting brand in the Pet Specialty marketplace.”
Stay up to date on the latest pet food processing industry headlines on our News page.