The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

The product is the “first-ever” protein bar for dogs, designed to support health and wellness. 

All-In-One Daily Care soft chews offer functional benefits tailored to puppies, adult and senior dogs. 

Ovopet® is a natural eggshell-derived material with proven health benefits to be used in pet food.

Pet food formulators search for new sources of Omega fatty acids to support sustainability initiatives.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Marking its first in-store availability in the United States, the top-selling product is now available exclusively at Walmart. 

Puppy Training Treats are a soft, high-protein reward designed to support healthy development during training.