Zesty Paws enters healthy-aging category with new ‘breakthrough innovation’ 10.27.2023 By Nicole Kerwin The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.Read More
Bully Max unveils new formula for small dog breeds 10.17.2023 By Nicole Kerwin Formulated with functional ingredients, the new food is designed to support the specific nutritional and health needs of small breeds.Read More
Cooper & Friends launches functional jerky dog treats 10.04.2023 By Nicole Kerwin The dehydrated dog treats seek to support digestive and immune health and mobility.Read More
New dog-centric brand launches, honing its focus on sustainable Omega supplements 09.29.2023 By Nicole Kerwin WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.Read More
VAFO expands veterinary pet food line 09.29.2023 By Nicole Kerwin Formulas under the expanded Brit Veterinary Diet line are made with functional ingredients targeting specific health issues in cats and dogs.Read More
USDA highlights US pet food industry at Pet Fair Asia 2023 09.25.2023 By Nicole Kerwin The US Pet Food Brand Promotional Session sought to highlight the latest innovations from the US pet food industry.Read More
Champion Petfoods launches high-protein functional dog treats 09.25.2023 By Nicole Kerwin The new Chewy Tenders treats are available in three varieties, each offering a specific health benefit.Read More
Mintel: UK pet owners seeking health-focused pet foods 09.13.2023 By Jordan Tyler Pet owners are increasingly prioritizing pet health and wellness, and their demands are fueling new product innovation.Read More
Popular pet food claims to keep an eye on 08.31.2023 By Jordan Tyler Products made with plant-based ingredients and touting digestive health benefits are attracting attention.Read More
Caroline Artiss adds human-grade jerky treats to MIGOS DOG portfolio 08.30.2023 By Jordan Tyler The celebrity chef and cookbook author has added treats to complement her fresh dog food line.Read More