EDEN PRAIRIE, MINN. — Zinpro Corporation, a leading performance trace mineral supplier for the animal nutrition market, announced a bold rebrand March 24 to commemorate its 50th anniversary.

The rebrand includes a new logo and tagline — Advancing Performance Together™ — and an improved website experience.

"For the past 50 years, customers have relied on Zinpro to continually develop trace mineral products to help improve animal health and performance," said Rob Sheffer, president and chief executive officer of Zinpro. "With a new brand identity that reflects our comprehensive, solutions-based approach, Zinpro is determined to remain the industry leader for the next 50 years. We are a performance company working side-by-side with our customers and partners to achieve better outcomes for animals and people."

The company was first founded in 1971 as a small organic trace mineral company and has since grown into a global provider for several species, including companion animals, livestock, equine and aquaculture, as well as for humans.

Today, Zinpro Corporation remains a family-owned company, employs a team of animal scientists, operates 11 regional offices around the world, and offers its trace mineral products in more than 70 countries.

"Fifty years is a remarkable achievement," Sheffer said. "From humble beginnings, Zinpro has grown into the company we are today through scientific discovery to develop our products and continually advance our industry. This commitment to proven, tested solutions has helped us build trust with customers across the globe."

Zinpro’s key differentiator is the use of amino acid transporters, which facilitate a pathway for absorption and uptake.

The company also announced its latest approach to trace mineral nutrition for humans, Mend + Defend, a line of premium nutritional supplements targeting gut health and immunity.

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