OVERLAND PARK, KAN. — ZIWI USA, Inc. announced the addition of two new personnel on Feb. 6. According to the air-dried pet food company, the new hires are part of its strategic expansion, and will help grow its brand identity and presence within the North American market.

Bailey Mutschelknaus has joined as graphic designer. Originally from Topeka, Kan., Mutschelknaus has a bachelor of fine arts in visual communications with a focus in marketing from the University of Kansas. She has experience in graphic design from the animal health and craft beer industries.

Jon Adams has joined the company as territory manager. Adams has over 35 years of experience in the pet industry, working in retail, distribution and manufacturing. He also has nutritional knowledge in kibble formats. In his new role, Adams will be based out of the Chicago area and will focus on servicing ZIWI’s retail partners in that region, providing them with tools and resources to educate pet parents on ZIWI’s products.

Read more about personnel changes throughout the industry.