MEQUON, WIS. — Fromm Family Foods is gearing up to launch a new line of soft and savory dog treats this spring: Tenderollies™. According to the company, the impending dog treat launch comes on the heels of Fromm’s successful debut of PurrSnackitty™ Cat Treats earlier in 2023.

Tenderollies Dog Treats will be available in three formulas — Beef-a-Rollie, Chick-a-Rollie, and Bac’n Chedd-a-Rollie. They are designed as “high-value incentive and training” treating options for dogs, according to Fromm.

“Treats provide a great opportunity to strengthen the bond with your pet,” said Bryan Nieman, brand director for Fromm Family Foods, who represents the fifth generation of the family-owned and -operated business. “Tenderollies joins our other lines of dog treats as a savory and tender option for pet parents. Not only do Tenderollies increase the variety of flavors and textures of our expanding treat business, but their soft and chewy composition makes them accessible to dogs that have difficulty chewing or have sensitive teeth, such as senior dogs.”

Tenderollies Dog Treats complement Fromm’s existing lines of crunchy, baked and extruded treats. The new tender treats will be available in select neighborhood pet stores, as well as online, this spring.

Read more about new pet food and treat products.