MEQUON, WIS. — Fromm Family Foods announced its first foray into the frozen pet food category with the launch of Bonnihill Farms, a line of gently cooked, fresh/frozen dog food formulas. Inspired by Fromm’s farming heritage, the new line includes fresh recipes produced in small batches and formulated with locally sourced ingredients from the Midwest.

“My family immigrated to the United States in the 1850s and came to this country with a love of freedom and a values system grounded in loyalty and hard work,” said Bryan Nieman, brand director for Fromm Family Foods, representing the fifth generation of his family business. “They cultivated our land and built a legacy business rooted in quality, consistency and continuing innovation. Farming is a proud part of our family history and Bonnihill Farms pays respect to our heritage while honoring our commitment to innovation, variety and unparalleled pet nutrition.”

The fresh/frozen diets are an entirely new product offering for Fromm, expanding its variety-driven offerings while also following the company’s dedication to continued innovation. The Bonnihill Farms line is manufactured in a purpose-built facility, representing a new addition to Fromm’s Columbus, Wis.-based manufacturing campus. According to Fromm, this makes the new Bonnihill Farms line unique in the frozen category, as many brands in the frozen space outsource production to co-packers.

The Bonnihill Farms collection will include three savory formulas — CHICKiBOWLS, BEEFiBOWLS and TURKiBOWLS — all formulated with high-quality meat and produce sourced from the Midwest. The diets are “carefully crafted” in Wisconsin using a sous-vide style cooking method that leverages low temperatures to help maximize nutrient retention and flavor. The products are then frozen to maintain freshness. The diets can be served as a completed-and-balanced meal or meal topper.

“We took a great deal of time and care developing Bonnihill Farms,” Nieman said. “As a brand known for industry-leading quality and consistency, it was imperative that we did not outsource research and development or the manufacturing process. As a result, we now have one of the most highly palatable gently cooked dog foods on the market with the quality our customers expect. After all, our pets are important members of our families, and they deserve the best from us.”

Fromm’s new Bonnihill Farms dog foods are available through select distributors.

Read more about new pet food and treat products.