PALMETTO, FLA. — Choice Pet Products announced its first foray into the raw and frozen pet food category this month. The distributor has added raw and frozen formats to its continuously expanding offerings.
“We are extremely excited to add raw and frozen pet foods to our expanding product line here at Choice,” said Janet Carter Smith, recently appointed president of Choice Pet Products. “This is another important step in our growth and enhances our capabilities to service more brands and more customers. The demand for frozen pet food is rapidly growing as concerns about animal nutrition and health have fueled the trend toward high-quality pet food. At Choice we want to provide the best in pet nutrition that is available in the industry.”
According to Choice Pet Products, demand for raw and frozen pet food formats is driven by increased awareness of pet health, with pet parents seeking less processed nutrition for their companions.
“The frozen food category continues to show strong growth year over year, and our retail partners are the perfect customer for frozen food,” said Bob Sledzinski, vice president of brand development at Choice Pet Products. “Pet parents are looking for products and information to build a better, healthier bowl for their beloved pets. Independent pet retailers know how to talk to customers about the benefits of adding and supplementing with raw frozen food and toppers. We're thrilled for the opportunity to offer a great selection of frozen food, treats and toppers to our customers.”
Stay up to date on the latest pet food processing industry headlines on our News page.