NEW YORK — Better Choice Company, owner of Halo and TruDog brands, has named Phillips Pet Food & Supplies as its national distributor for the launch of Halo Elevate pet food. The companies anticipate that Halo Elevate will be available starting March 2022.
“We are incredibly excited to partner with Phillips for the national launch of Halo Elevate, our new ground-breaking brand of super premium, natural pet food,” said Scott Lerner, chief executive officer, Better Choice. “Phillip’s commitment to delivering high quality pet food and products across their extensive distribution network of independent pet food stores makes them an ideal partner for Halo Elevate. Our partnership with Phillips is a perfect complement to existing partnerships with Petco and Pet Supplies Plus and brings the total number of doors where Halo Elevate will be available to over 2,000.”
Halo Elevate is a natural pet food aimed to support digestive, heart and immunity health, hip and joint mobility, and healthy skin and coat. The food is formulated with 90% protein from animals, 610 million probiotics and without corn, wheat, soy, lentils, peas or potatoes. The new pet food will be part of Better Choice’s Halo brand.
According to both Better Choice and Phillips Pet Food & Supplies, Halo Elevate will be available at more than 500 independent pet retailers.
“At Phillips Pet Food & Supplies, our mission has been to help our vendors, customers and employees accomplish more by providing the best products and services in pet specialty,” said Blaine Phillips, chief executive officer of Phillips Pet Food & Supplies. “The foundation to our success is the strength of our relationships with our customers and vendors, and the great culture and talented employees across the Phillips team that foster and maintain those relationships. We are excited to partner with Better Choice as they launch Halo Elevate nationally this year.”
Read more about corporate strategy, financial performance, mergers and acquisitions on our Business page.