PALMETTO, FLA. — Choice Pet Products announced that it has partnered with pet treat brand The Bear & The Rat to distribute the brand’s products to independent retailers throughout Florida. The Bear & The Rat represents the first frozen brand to join Choice Pet Products’ distribution portfolio.

The Bear & The Rat’s portfolio includes natural frozen yogurt treats and cupcake/frosting mixes.

The Bear & The Rat's frozen yogurt dog treatsSource: The Bear & The Rat

“The Bear & The Rat is thrilled to partner with Choice Pet Products,” said Meg Meyer, co-founder of the pet treat brand. “They have an excellent reputation with retailers in Florida, and it is exciting to be one of their first frozen brands. We are confident this is the beginning of a great partnership.”

The partnership follows Choice Pet Products’ first foray into the raw and frozen pet nutrition segment, which the company announced earlier this month.

“The Choice team is proud to partner with The Bear & The Rat, and we're excited to welcome them as our first frozen brand in our portfolio,” said Bob Sledzinski, vice president of brand development at Choice Pet Products. “Their healthy, cool treats are a perfect match for our retail partners, who already have freezers in their stores. We look forward to our continued partnership, and we know our retail partners will be excited to offer their customers healthy treats from The Bear & The Rat that contain real ingredients.”

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