ORVILLE, OHIO — On April 4, Milk-Bone® launched a new flavor of its biscuit dog treats in conjunction with a sweepstakes and partnership with Kevin Love, a professional basketball player, and his dog Vestry. The new Milk-Bone Birthday Cake Artificially Flavored Biscuits, combined with the sweepstakes and Love’s partnership, is part of the brand’s Birthday Club celebration.
Love will serve as the official partner of the sweepstakes.
"My Vizsla, Vestry, is my number one companion, whether she's traveling to games alongside me or taking walks together when I'm home," Love said. "I love celebrating her as much as I can, even on her half birthday, which is this April. With Vestry being a big Milk-Bone fan, I'm excited to partner with the brand and help pet parents across the country celebrate their dogs on their special day."
The new birthday cake biscuits join Milk-Bone’s existing line of Flavor Snacks® Birthday Dog Treats. The new treats are formulated for dogs of all sizes and include a crunchy texture that can help freshen breath and reduce tartar. The Birthday Cake Artificially Flavored Biscuits are available in 8-oz packages through Target and other major retailers.
In launching the new treats, Milk-Bone is also introducing its Birthday Club, in which members are entered into a daily sweepstakes to win special birthday products for their dogs. Winners are selected daily to receive a birthday fun pack, which includes dog party hats, birthday banners and a piñata for their pets.
"We know pet parents like Kevin Love agree our dogs have helped us through so much the past two years and are always looking for extra special ways to celebrate them, especially on birthdays or gotcha days," said Linda Lockwood, senior brand manager, Milk-Bone. "Through Milk-Bone Birthdays, we're providing pet parents with all they need to give their dog the perfect birthday with new tasty and crunchy treats and the chance to spoil dogs with birthday swag."
Read more about new pet food and treat products.