MUNICH — Premium pet food technology platform, AlphaPet Ventures, announced its acquisition of UK-based Arden Grange, a premium pet food brand, on Feb. 17. AlphaPet also announced it has received debt support from CVC and financial support from other existing investors for the acquisition.
According AlphaPet, acquiring Arden Grange will help the company establish itself as a leading player in the Pan-European pet food market by aiding in its global growth. Arden Grange was founded 25 years ago with the promise to provide “nutrition without compromise.”
“The high quality and innovative recipes have enabled us to successfully establish the brand in the premium market and make it one of the most popular dog food brands in the UK,” said Emma Stephens, director of Arden Grange. “Through the team at AlphaPet, I see great potential in further building the brand, not only nationally but also internationally. I am convinced that together we can fully realize the potential of Arden Grange.”
Focused on digitalization, AlphaPet directs brand-building and multi-channel distribution of premium pet food. The company’s current brands include Wolfsbut, Wilders Land, Müllers Naturhof, PRIMUM and others.
“Arden Grange is a strong and well-positioned premium brand for which we see great potential not only in the UK but also in Germany, Austria and Switzerland (DACH),” said Marco Hierling, founder and managing director, AlphaPet Ventures. “Above all, we can make a good contribution to the further growth of the brand through our digital know-how, direct end-customer access as well as through our sales team in DACH with access to over 13,000 points of sale. With the acquisition of Arden Grange, we strengthen our position as the leading digital brand platform for premium pet food in Europe. We are building on the existing and long-standing supplier and customer relationships in the UK and look forward to expanding these further in the coming years.”
Investors involved in the acquisition include Reimann Investors, Venture Stars and capiton. CVC will provide AlphaPet with debt support for the acquisition, as well as for future acquisitions.
“This takeover heralds a new era for AlphaPet in its mission to become a Pan-European player in the pet food market,” said Jussof Breshna, managing director, Reimann Investors. “AlphaPet is uniquely positioned to further expand and scale the Arden Grange brand throughout its over 13,000 retail locations in German-speaking countries. By harnessing its omni-channel sales approach, data-driven platform and consistent customer engagement, AlphaPet will be able to drive sales synergies for its existing line of brands across multiple countries.”
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