CHICAGO — Hofseth BioCare ASA announced Aug. 13 it has partnered with another distributor to make its latest product, Brilliant Salmon Oil, widely available in the United States. American Distribution and Manufacturing Company (ADMC) will distribute Brilliant Salmon Oil to independent pet retailers throughout the central United States.
ADMC operates nine locations and distributes to seventeen states throughout the United States’ central corridor. Brilliant Salmon Oil (BSO) products will be made available from southern Minnesota down to Texas through this new partnership.
“We are thrilled to be further expanding our North American distribution by partnering with American Distribution and Manufacturing Company,” said Rob Johnson, vice president of North American Sales for Hofseth. “ADMC is a key partner that will help accelerate our growth strategy of Brilliant Salmon Oil by supporting distribution into the central region of the United States.
“With a strong partner like ADMC and their commitment to bring specialty retailers a wide range of industry-leading products, services, and programs at competitive prices, allows our incredible product line to be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that deliver optimal pet health,” Johnson added.
Johnson was appointed vice president of North American sales on Aug. 10. He will be tasked with further developing the brand’s sales team and distribution efforts in the United States and Canada.
“American Distribution and Manufacturing Company (ADMC) is pleased to announce its partnership with Brilliant Salmon Oil,” commented Terry Sullivan, vice president of sales and marketing at ADMC. “We look forward to a successful launch in August of 2020. Our independent pet retail customers want high quality products such as BSO, who have made a commitment to sell exclusively through independent pet retailers. We consider this a great addition to our product portfolio.”
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