CHICAGO — As it continues to build up its new Brilliant Salmon Oil brand in North America, Hofseth BioCare ASA on Aug. 10 appointed Rob Johnson as vice president of its North American sales team. Johnson brings 17 years of pet industry sales experience to his new role.

“I am thrilled to be a part of the Brilliant Salmon Oil’s North American expansion and look forward to building partnerships centered on trust with independent retailers in regards to pricing, quality, transparency, and dependability,” Johnson said.

Johnson will help the company further develop its sales team to support sales and distribution of Brilliant Salmon Oil in the United States and Canada. He will also be tasked with establishing partnerships with scientists and product developers that will help the company further expand into the pet supplements market and advance the presence of Brilliant Salmon Oil.

“Providing educational opportunities and training to our retailers and customers alike is no doubt the key to our growing success,” Johnson added. “Retailers are embracing our human-grade Brilliant Salmon Oil because our oil provides pet-parents (their customers) a convenient, affordable, and effective solution promoting their pet’s health naturally from the inside-out (heart health, a natural anti-inflammatory response, and healthier paws, skin and coat) and provides them great margins, an eye-catching presentation that stands out on the shelf and a consumable that keeps their customers coming back again and again.”

Hofseth first launched Brilliant Salmon Oil in the United States and Canada in June, adding distribution partnerships and a vice president of marketing along the way to bolster brand support.

Read more about personnel changes throughout the industry.