NEW YORK — DoggyRade and KittyRade have entered the pet nutrition market just as pet owners are becoming more aware of the importance of hydration. The two pet beverage brands are designed to be low-calorie, energy-boosting and rehydrating solutions for dogs and cats.

The two products are isotonic beverages, meaning they are naturally purified through reverse osmosis. They do not include chlorine, which can be found in tap water.

DoggyRade is designed to restore electrolytes lost during activity. It is also formulated with prebiotics to support nutrient absorption and digestion. The dog beverage comes in a chicken flavor and aroma to increase palatability.

DoggyRade also offers DoggyRade Pro, which can provide extra support for dogs recovering from intestinal disorders or illnesses, including acute diarrhea, gastroenteritis and pancreatitis.

KittyRade caters to cats needing extra hydration. The beverage includes glutamic acid, an amino acid supporting intestinal function, and taurine, which promotes eye and heart health in cats. KittyRade also comes in a chicken flavor and aroma to encourage intake.

Aside from its new pet beverages, the company also offers YummyRade, a line of gravy meal toppers for dogs and cats formulated with prebiotics and chicken palatants to add nutrition and flavor to a pet’s regular meal.

Read more about new pet food and treat products.