PERHAM, MINN. — NutriSource Pet Foods, previously known as Tuffy’s Pet Foods, Inc., announced Aug. 25 a recommitment to eTailPet, providing both financial and promotional investment to support the pet industry POS and e-commerce solutions provider serving independent retailers.
Support from NutriSource will help eTailPet in its mission to allow independently owned pet stores stay competitive in the growing e-commerce space. Founded in 2018 by Berenice Giannini, an independent pet store owner herself, eTailPet offers an all-in-one platform for pet store owners to set up a customized online marketplace with more than 120,000 products available.
For example, NutriSource’s entire product portfolio is preloaded onto the eTailPet platform.
“eTailPet is thrilled and honored to work with a brand as respected as NutriSource,” Giannini said. “Their commitment to independent pet food stores is unrivaled. We share a vision to provide resources that ensure the long-term viability of local retailers that are so important to our pets and communities.”
eTailPet also recently launched a social media solution to help independent store managers manage content from various pet food, treat and supply brands such as NurtiSource.
“Our company was built in partnership with independent pet specialty and family-owned stores,” said Charlie Nelson, chief executive officer of KLN Family Brands, the parent company of NutriSource Pet Foods. “Their success is our success. As more and more business migrates online, we want our partners to have the e-commerce resources necessary to compete with big box pet stores and large online retailers.”
Earlier this year, Packaged Facts predicted the overall retail pet product sector will reach $94.6 billion in sales by 2025, with e-commerce making up 53% of sales in the total market by that time. E-commerce growth is here to stay, making it critical for traditionally brick-and-mortar independent pet stores to adapt in order to stay competitive.
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