The webinars will be focused on educating independent retailers on e-commerce opportunities and building a recession-proof business.

The e-commerce affiliate is utilizing its brand and distributor partners to fine-tune online shopping capabilities for independent brick-and-mortar pet stores.

The company has partnered with Pan Pacific Pet, one of western Canada’s largest pet product distributors, to assist independent pet stores establish online sales platforms.

Pet specialty retailers will be able to create custom store websites through eTailPet, offer thousands of products and have them fulfilled directly through WholesalePet.com.