CHICAGO, ILL. — Hofseth BioCare ASA on July 21 appointed Teodor Strand-Johansen as vice president of marketing North America to manage the launch and expansion of its latest pet supplement, Brilliant Salmon Oil, in the United States and Canada.

Hofseth officially introduced the new product in North America in June.

Strand-Johansen draws his experience from the seafood industry and finance industries in Europe and Scandinavia. His main responsibility will be to lead Brilliant Salmon Oil’s brand, marketing and social media strategies across North America.

He will also work with retailers and consumers to educate and engage communities about Hofseth’s salmon oil product.

“As a genuine seafood enthusiast from Norway, with an inherent belief in sustainability and optimal utilization of natural resources, it makes me proud to represent Hofseth BioCare and our growing line of products created precisely on these values,” Strand-Johansen said. “At Brilliant Salmon Oil, listening to the customer, learning, adapting and finding the optimal solutions is our number one priority. Sustainable products and satisfied customers are everything to us and I am thrilled to be a part of a prestigious globally recognized company committed to sustainability and pet health innovation.”

Read more about Hofseth BioCare’s recent distributor partnerships for Brilliant Salmon Oil in North America.