CHICAGO — Hofseth BioCare ASA announced Nov. 24 a new partnership with Natural Pet Direct, a New York-based company, to distribute its Brilliant Salmon Oil products to pet specialty retailers throughout the state.

“We are thrilled to be partnering with Natural Pet Direct as this Metro New York City region is a very important area to support our expansion serving pet specialty retailers across North America and further accelerates our growth strategy of Brilliant Salmon Oil,” said Rob Johnson, vice president of sales for Hofseth.

“With a strong partner like Natural Pet Direct and their commitment to bring independent retailers a premium selection of natural solutions that promote pet health, our award-winning product line can now be available to even more consumers (pet parents) looking for highly-effective, human grade solutions that support optimal pet health,” Johnson added.

Brilliant Salmon Oil is a human-grade, single-ingredient fish oil supplement offering functional health benefits for pets. The product was first rolled out in North America in June 2020, and Hofseth has since grown its presence throughout the United States and Canada by partnering with several pet product distributors.

“Natural Pet Direct is excited to support our collaborative partnership with Brilliant Salmon Oil,” said Robert Tucket, owner of Natural Pet Direct. “At Natural Pet Direct, we are committed and take great pride in hand picking all products because of their innovation and uniqueness in the pet industry, and this partnership is no exception.”

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