The functional salmon oil supplement brand by Hofseth BioCare has partnered with Astro Loyalty to offer promotional and marketing assets to its independent retail partners.
Teodor Strand-Johansen will lead brand, marketing and social media strategy for the salmon oil supplement product, which was rolled out across North America in June.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.