PITTSBURGH, Pa. — Natural pet food brand PetGuard has redesigned its website to be more cohesive, engaging and in line with its recent product package redesign, the company said. The new web design is meant to evoke a mixture of modernism and nostalgia.

On the landing page of PetGuard’s improved website, the phrase “Helping you guard your pet’s health and happiness since 1979,” is a focal point. Further down the page, the design alters between vintage graphics and product images.

The new site is easier to navigate and offers more detailed information about products, ingredients and formulas, the company said.

“With the brand celebrating its 40th anniversary this year, we felt the timing was right to update our website. We wanted it to be cohesive with our new packaging designs and it was important that we provide pet parents with all the necessary information needed to make an informed purchase,” said Bill Shaner, CEO and managing partner of PetGuard.

See PetGuard’s new package designs, which rolled out across its product portfolio during SuperZoo 2019.

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