During the 2025 Pet Food Conference, BSM Partners’ Michael Johnson provided valuable insights on what consumers are seeking from the pet food industry. 

Ashley Li will leverage her expertise as the brand’s vice president of brand marketing. 

The premium, natural cat food brand is currently rebranding to highlight the quality of its formulations.

The company will showcase new packaging for its Earthborn Holistic pet food brands.

How D.R.E.A.M. Pet Food benefitted from SKU’s pet care accelerator program.

The recognition solidifies the brand’s position in the global pet food industry.

Carrie Livingston will now manage the company’s paid and earned media efforts.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

Scott Miller will act as the pet food company’s ambassador.

The rebranding is in line with a unification of the company’s businesses and image.