NEW YORK — Better Choice Company, Inc. and Authentic Brands Group announced Aug. 16 they have teamed up to launch a line of CBD pet treats under the Elvis Presley-inspired Hound Dog brand. The initial line will include two CBD-infused supplements: Hound Dog Peanut Butter and Hound Dog Bacon.
The peanut butter formula is a calming and relaxation support supplement targeting dogs prone to anxiety and improve heart health, according to Better Choice Company. It includes L-Carnitine, L-Arginine, magnesium, potassium, melatonin and broad-spectrum hemp oil.
The bacon formula helps with healthy skin and provides immune system support. It includes sunflower-derived Lecithin, biotin, vitamin E and broad-spectrum hemp oil.
“We’re pleased to partner with Better Choice, a best-in-class CBD company, to bring a new product to market that prioritizes the well-being of our pets,” said Daniel W. Dienst, executive vice chairman of Authentic Brands Group. “Like many of us, Elvis had a special connection to his dogs, so we see this as a strong extension of the Hound Dog brand.”
These CBD dog supplements will debut at Better Choice Company’s booth, #659, during SuperZoo from Aug. 19 to 22 in Las Vegas, Nevada. The supplements will be sold online starting Oct. 1.
Better Choice Company manages other pet product brands, including TruDog, TruGold, TruCat, Orapup and Rawgo.
Read more about new pet food and treat products.