Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

The Idaho State Department of Agriculture will enforce a ban on hemp-based ingredients in animal feed and pet food beginning Nov. 1.

Two of the three new supplement chews are formulated with hemp-derived CBD.

Leveraging supplement trends to inform premium product development.

Clear opportunities for omnichannel purchasing and function-focused formulations.

The pet supplement and treat brand is focused on sustainability and helping children in need.

With demand rising in CBD pet food products, pet food processors need to overcome a variety of efficacy and food safety hurdles.

The new Chews + Daily supplements are formulated to target specific health concerns in dogs.

The company has developed a new treat line to target mobility, stress and overall health in dogs.

Rover’s Canine Wellness Chews are available in two varieties, offering 3 mg and 6 mg of CBD per chew.