The company has donated nearly 65,000 lbs of pet food from its Halo Pets brand to Greater Good Charities.

The updated line features reformulations and new packaging.

The company reported a record-breaking quarter due to the launch of Halo Elevate, as well as expansions in brick-and-mortar and international markets.

TruDog’s freeze-dried raw pet foods, toppers and treats have been rebranded under the Halo brand.

Robert Sauermann and Donald Young have been promoted to chief operating officer and chief sales officer, respectively.

The pet food brand has been recognized by the Graphic Design USA packaging award.

Halo Elevate will be available in Petco, Pet Supplies Plus and neighborhood pet stores in March.

Donna Bowden has joined the company as new vice president of co-manufacturing and export.

The company has named Phillips Pet Food & Supplies its national distributor for its new pet food, Halo Elevate.