TAMPA, Fla. — Ark Naturals announced July 1 it will introduce its first hemp-based pet products, RELAX™ calming treats, during SuperZoo 2019, along with updated package designs across its existing pet treat brands.
The RELAX line will include four soft chew products: two hemp-infused options, formulated with organic, US-sourced hemp, and two without hemp.
The formula is based on the company’s Happy Traveler recipe but adds four to five active ingredients, including naturally occurring CBD, Valerian, L-Tryptophan, German Chamomile and St. John’s Wort, to provide anxiety relief for dogs and cats.
“Valerian can be stinky, but so effective,” said Michael Stoeckle, president and CEO of Ark Naturals. “We wanted to develop superior natural products that help pets overcome stress and anxiety from everyday situations, and provide a more enticing aroma. While working on the new formulation, we decided this is the perfect product for our introduction into the hemp category because we are able to offer something truly unique in an already crowded space.”
The new soft chews will be available in two sizes: 1 gram for dogs weighing up to 40 lbs. and 3 grams for dogs more than 40 lbs.
Ark Naturals said the treats may be used to calm pets’ nerves around large crowds, loud noises and during stressful or unfamiliar situations. The company said it anticipates its hemp products to appear on store shelves in the third quarter of this year.
Package designs will be updated for all Ark Naturals brands, which includes Happy Traveler, Gentle Digest and Joint Rescue hip and joint jerky treats. The new packaging will be revealed during SuperZoo at Ark Naturals’ booth #2353.
Read more about new pet food and treat products.