PITTSBURGH, Pa. — PetGuard Holdings LLC has selected Tim Siedlaczek to lead its national sales team as director of sales, a role in which he will be responsible for developing durable relationships with the company’s distributors and retail partners and lead the rest of its sales force.

Siedlaczek came to PetGuard from Spectrum Brands, where he served as senior director of sales and played a major role in expanding the size and scope of Spectrum’s pet, home and garden business over the course of 17 years.

Prior to that, Siedlaczek sold branded products to pet specialty and FDM distributors and retailers as the national accounts manager for H.J. Heinz.

“Tim has a sterling track record in the pet product industry,” comments Bill Shaner, managing partner and CEO of PetGuard. “We look forward to the leadership and experience he will bring at this momentous time as we celebrate our 40th anniversary year.”

In April 2019, PetGuard appointed four new executives to transform the brand’s pet specialty presence. The company also relocated its headquarters and bolstered its distribution in May 2019.

PetGuard was founded in 1979. Its pet foods are formulated with natural ingredients, free of preservatives, artificial colors and sweeteners.

Read more about personnel changes throughout the industry.